AT&T Goes Door to Door

[alexis]

AT&T has been marketing their U-Verse VDSL IPTV service in unique ways, including a modern version of the Tupperware party (replace plastic lettuce keepers with HD set-tops and Plasma sets). They've also reverted to some not-so-unique marketing approaches, such as hiring college kids as door-to-door salesmen, notes the Chicago Tribune:

"We need to reach out to customers in many different ways," said Steven Mitchell, vice president and general manager for AT&T Illinois. As the phone giant loses customers to cable competitors, it has had to adjust its outlook, Mitchell said, but door-to-door marketing isn't easy."

The Tribune misses the reason AT&T has had to change their marketing approach for U-Verse: they only plan on offering the service to certain parts of certain neighborhoods (read: profitable ones). Traditional city-wide advertising bombs won't work here, since you folks tend to be annoyed when you get ads for services you can't actually get.

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